THE FALL DALSTON






PROJECT:  
LOCATION:  
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SERVICES:
RETAIL
LONDON
2022


CUSTOM SHELVING DESIGN
ART AND OBJECT CURATION
VISUAL MERCHANDISING
            


In response to the need for additional display space for a curated collection of shoes, Studio Jey designed a bespoke shelving system for bridal retailer The Fall. The shelving, carefully styled with selected objects and sculptures, balances handmade forms and vessels with unexpected industrial materials. These elements complement the context and materials of the existing space, marrying the earthy and natural with the raw, and industrial.