THE FALL DALSTON






PROJECT:  
LOCATION:  
COMPLETED:


SERVICES:
RETAIL
LONDON
2022


INTERIOR DESIGN
CUSTOM FURNITURE
ART AND OBJECT CURATION
INTERIOR STYLING
            


            
The Fall is a London-based retailer pioneering bridalwear for the anti-bride. After the successful design of the brand’s first showroom in Hackney Wick, Studio Jey was tasked with creating a larger space to accommodate the growing company.

The interior design aims to establish a calm and intimate environment, with a strong focus on materiality and texture. The neutral interior palette combines brushed aluminium, off-white plaster, and layers of industrial-grade felt, resulting in a tactile and immersive retail experience.

With a focus on a quietly confident, empowering environment for women, Studio Jey commissioned alabaster sculptures from Manchester-based artist Lotti Closs and curated a library dedicated to female artists and makers.

In 2023, the studio was commissioned once again to design custom display pieces for the expanding collection. Collaborating with a Venetian glass manufacturer, Studio Jey designed bespoke cast glass shelves and plinths, contrasted with electroplated steel, to complement the existing interior design scheme.